SEO. It’s what I do. Search Engine Optimization. Fancy acronym that means in Kyle’s terms: “to make a website more search engine friendly with the intent of increasing a targeted user base.”
No, I do not increase rankings nor should you trust any SEO firm or professional that claims likewise. Rankings are a natural byproduct of a website that is well structured, well linked, well developed, etc. All I promise, when I’m discussing a project, is to make a site appeal to search engine bots – more. The more a search engine likes a site, the more references a search engine finds to a site on the web, the more that engine is going to like the site in question. You get the picture. It’s a process, not a result.
And of course, you can overdo it. You can spam anything, email, webpages, packaged meat product, all of it. It’s an artful technological service that has taken me about 8 years to learn but I am by no means an “expert.” There aren’t any of those either, really, because the industry is constantly growing, shifting, moving in new directions so who is an expert today can be a dolt the next. That’s why I claim to be a “SEO Professional Student.”
If you’ve got questions about SEO or your website, I suggest checking the SEO category of my posts (as they’re sure to grow), and some of the links that I’ve got posted. If you don’t know what’s wrong, ask a question and find the answer!
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